Noon Academy
Noon Academy Educational Website: Empowering students in Islamic studies, Quran, Arabic, and English with a user-friendly platform. Access courses, study guides, and interactive lessons for a seamless and enriching learning experience.
My Role: UX Research | UX Design | UI Design
My Responsibility
Research: In-depth audience research for insights.
Wireframes & Prototypes: Develop intuitive interfaces.
Collaboration & Iteration: Frequent refinement.
Transportation App: User-friendly, efficient, and delightful.
Overview
Site Map
Research
Strategy
Overview
Free Sketch
Research Methods:
- User Interviews: Gather insights from students and educators.
- Surveys: Collect quantitative data on online education preferences.
- Persona Creation: Develop user personas based on research.
- Competitive Analysis: Evaluate existing learning platforms.
- User Journey Mapping: Identify key touch points and pain points.
- Prototyping & Usability Testing: Test platform usability with real users.
- A/B Testing: Compare design variations for effectiveness.
- Analytics & User Behavior Analysis: Analyze platform usage data.
- Client Communication & Feedback: Align with client's educational goals.
Active Monthly Users (Million)
User Persona
Sarah Ahmed:
- Age: 25
- Background: Recent graduate in Islamic Studies and Arabic Language.
- Goals:
1. Advanced Islamic Studies
2. Fluent Arabic
3. Flexible Learning
4. Certification
- Challenges:
1. Limited Local Resources
2. Time Constraints
3. Quality Assurance
- Traits:
1. Motivated and Self-disciplined
2. Tech-savvy
3. Community-oriented
- Quote: "Lifelong learning is essential for a deeper understanding of my faith. Accessing quality courses on my schedule is a dream come true. I'm excited to embark on this journey of knowledge and faith."
Competitor 2: Duolingo
Strengths:
1. Gamification
2. Mobile Accessibility
3. Community Engagement
Weaknesses:
1. Limited Subject Scope
2. Limited Arabic & Islamic Content
Competitor 4: EdX
Strengths:
1. University Partnerships
2. Global Accessibility
3. Open Source
Weaknesses:
1. Complex Interface
2. Certification Costs
Competitive Analysis: Online Learning Platforms
Competitor 1: Khan Academy
Strengths:
1. Diverse Subjects
2. Free Access
3. Progress Tracking
Weaknesses:
1. Limited Arabic & Islamic Content
2. Lack of Personalization
Competitor 3: Coursera
Strengths:
1. High-Quality Courses
2. Certifications & Degrees
3. Arabic Content Availability
Weaknesses:
1. Cost
2. Limited Personalization
The Audience
My portfolio for the Noon Academy project is aimed at potential clients, educational institutions, online learners, educators, instructional designers, and peers in the online education and user experience design field.
Process
Business Requirements
1. Ensure that students can easily access and navigate through courses in Islamic studies, Quran, Arabic, and English.
2. Provide real-time progress tracking and personalized learning paths for each student.
3. Implement secure and user-friendly communication features between students and educators.
4. Support scalability to accommodate a growing user base while maintaining high-quality educational standards.
5. Continuously gather feedback from students, educators, and the client to make iterative improvements to the platform.
Key Takeaways From User Research
In conclusion, my research revealed the following insights for the Noon Academy Online Learning Platform:
1. Personalization is Key: Students value personalized learning experiences that adapt to their individual progress and learning styles.
2. Effective Communication: Both students and educators prioritize effective and secure communication within the platform to facilitate learning interactions.
3. Real-Time Progress Tracking: Students appreciate real-time tracking of their progress, allowing them to monitor their achievements and areas that need improvement.
4. Client Collaboration: Continuous communication and collaboration with the client are crucial for tailoring the platform to meet educational objectives.
Statistical Analysis
1. Online Learners (2023): Over 560 million online learners worldwide, indicating a substantial increase in online education demand.
2. EdTech Investment (2023): Expected to exceed $16 billion, underscoring the continuous growth and interest in online learning.
3. User Engagement (2023): Platforms like Coursera reported an average of 11 hours per week spent by registered learners, demonstrating high user engagement.
4. E-learning Market (2023): Projected value of around $250 billion, with ongoing growth driven by the shift to online education.
5. Mobile Learning (2023): Over 60% of online learners access course content through mobile devices, highlighting the significance of mobile accessibility.
First Prototype
User Flow
Key Takeaways for Noon Academy
1. Content Expansion: Prioritize the expansion of courses in Islamic studies, Quran, Arabic, and English to provide a comprehensive learning experience.
2. Personalization Focus: Develop advanced personalization features to cater to individual learning styles and progress tracking.
3. Community Engagement: Create a strong sense of community among learners to enhance engagement and support.
4. Mobile Accessibility: Ensure that the platform is highly mobile-friendly, allowing learners to access content on various devices.
5. Monetization Strategies: Consider various monetization options to ensure the platform's sustainability while keeping core content accessible.
I worked with the client on creating the most realistic website that fit her needs and as well as that was most easy to navigate for the users
The user flow for the website begins with the homepage, offering clear navigation to course categories. Users select a course, register, and access course materials. Throughout the course, real-time progress tracking and interactive quizzes enhance the learning experience. Secure communication tools facilitate student-teacher interactions, ensuring a comprehensive and engaging educational journey.
I've hand-drawn sketches for Noon Academy's website pages. They provide a visual foundation for the design process, enabling quick brainstorming and iterations. These sketches are not only a blueprint but also a means of effective communication with the Noon Academy team. They offer clarity, revealing design flaws and improvements, ensuring the project's success.
Conclusion
Comprehensive Approach: I address challenges holistically for an exceptional learning experience.
User Experience Design: Conduct thorough research, create user personas, and prioritize simplicity and accessibility in interface design.
Data Integration: Ensure up-to-date and accessible courses and materials through robust data integration.
Enhanced Learning: Implement real-time progress tracking, interactive quizzes, and personalized learning paths.
Communication: Facilitate secure student-teacher interactions through user-friendly communication features.
Scalability: Achieve scalability via cloud-based infrastructure.
Educational Standards: Maintain adherence to educational standards to ensure quality.
Client Communication: Continuous communication and feedback loops with the client ensure the platform's evolution to meet educational needs, resulting in a user-centric solution.
Key Challenges
- Seamless integration of diverse educational resources.
- Prioritize intuitive, accessible interface for diverse students.
- Enable personalized learning and real-time progress tracking.
- Support secure communication between students and educators.
- Ensure platform scalability and high online education standards.
- Maintain continuous client feedback and collaboration.
The Solution
The solution to the challenge involves creating a user-centric, accessible, and highly personalized online learning platform for Noon Academy. This includes a wide range of courses, robust progress tracking, secure communication, and scalability, all while maintaining high educational standards. Continuous client collaboration ensures it aligns with educational goals, providing an exceptional learning experience.
“The solution lies in designing an educational experience that empowers learners, enriches their knowledge, and paves the path to a brighter, more informed future.”
Final Draft
What I Learned
My role has taught me the vital importance of client collaboration, iterative development to adapt to user needs, personalization for increased engagement, secure communication, data-driven decisions, and meticulous documentation. These lessons have been instrumental in my work on the Noon Academy project.